Palestinian products take centre stage in UAE with launch of ‘Made in Palestine’ initiative

Palestinian products take centre stage in UAE with launch of ‘Made in Palestine’ initiative

 

  • Initiative offers credible option for consumers in UAE to purchase quality Palestinian products
  • UAE importers get option to easily connect with reliable manufacturers and service providers in Palestine

 

Ramallah-Palestine, September 26, 2018: Taking a major step forward in expanding the reach of prime Palestinian products in regional and international markets, the Palestine Trade Center (PalTrade) has unveiled in the UAE the first phase of its ‘Made in Palestine’ initiative in the presence of key dignitaries and business representatives from both countries.

Prominent among those present on the occasion were His Excellency Issam Masalha, the Palestinian Ambassador in the UAE; Arafat Asfour, Chairman of PalTrade; Malik Melhem, Chairman of the Palestinian Business Council for Dubai and the Northern Emirates; and Hanan Taha , CEO of PalTrade.

 

 

 

 

 

 

 

The ‘Made in Palestine’ initiative aims to enhance the perception about Palestinian products and promote Palestine’s business environment in key international markets. It comes as part of fresh efforts from the Palestinian government to encourage the exports sector, including the recent celebration of Palestine Exports Day, when the initiative was formally announced by Prime Minister Rami Hamdallah.

In order to give Palestinian exports a distinct brand identity, the ministerial council has also recently approved the use of the image of the sunbird, the Palestinian national bird, on the ‘Made in Palestine’ logo to indicate the potential and vibrancy of the products made in Palestine. The logo also features the olive branch, considered a symbol of peace and friendship. In its entirety, the logo showcases the dynamic possibilities for Palestinian products as drivers of export competitiveness in the global market.

“There is no better place than the UAE to launch the ‘Made in Palestine’ as this country is one of the most significant exports destinations in the region. The UAE also offers a vibrant and friendly business environment for Palestinian products and is a reliable trade partner contributing to the increase of export volumes in key sectors of the Palestinian economy,” said Arafat Asfour, Chairman of PalTrade.

 

 

 

 

 

 

Commenting on the launch of the initiative, Hanan Taha, CEO of PalTrade, said: “This is a defining moment for Palestinian exporters as well as consumers of Palestinian goods in the UAE as we launch the ‘Made in Palestine’ initiative in this country. The initiative will introduce to the UAE market prime products from Palestine, produced under world class standards based on the accumulated experience and traditional expertise of local families across multiple generations.”   

The launch of the initiative in the UAE holds considerable relevance for Palestinian exports as it gives recognition to the products exported to this country by bringing them under a single brand umbrella. It also raises hopes for new growth opportunities in the UAE market by paving the way for business-to-business meetings under the initiative. The first of such meetings and an exhibition of Palestinian products were organised on the sidelines of the initiative’s launch in Dubai today.

As for the consumers of Palestinian goods in the UAE market, the launch of the ‘Made in Palestine’ initiative means they now have a credible option to purchase genuine Palestinian products without any concerns about quality issues.

The initiative also benefits importers in the UAE by offering them a variety of products under a reliable brand. Besides, with PalTrade streamlining the entire operations under the initiative, the importers have a single window option to access Palestinian goods, and enhance business relations with reliable manufacturers and service providers in Palestine.

Palestine’s innovative and vibrant business environment offers state-of-the-art operations and globally recognised standards to produce goods that satisfy the needs of international buyers. The ‘Made in Palestine’ initiative will focus on expanding current exports of agro industry products such as olive oil, fresh herbs and dates in the UAE. Another focal sector is the stone and marble industry, since quality Palestinian stone and marble products are in much demand in the UAE construction sector. 

The UAE is one of the top markets for Palestinian products with exports reaching US$23.2 million in 2016, according to latest available figures. Olive oil represented the largest exports, valued at US$ 9.36 million, while stone and marble exports ranked second with US$ 7.8 million. Dates followed with US$ 3.76 million.

The ‘Made in Palestine’ initiative is expected to give significant boost to other major manufacturing and service sector as well that are contributing to Palestine’s economy, such as footwear and leather; furniture; textiles and garments; information and communication technology; and tourism.

 

 

 

 

Follow the initiative on Facebook : Made_in_Palestine

 

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For more information, please contact:

dkashou@paltrade.org or ssisalem@paltrade.org