FITUR January 2014: Exporting Palestinian Tourism

FITUR January 2014: Exporting Palestinian Tourism


The Palestinian  Ministry of Tourism and Antiquities in partnership with PalTrade participated in an international tourism exhibition in Spain, FITUR 2014 where the Palestinian delegation had the opportunity to promote its services and Palestine as a touristic destination.


During the exhibition, PalTrade hosted  a business dinner in order to strengthen relations between the Palestinian delegation and the Spanish business community and other attending international institutions whom are active in the field of tourism.  The dinner was attended by Mr. Taleb Rifai, Secretary General of the World Tourism Organization, Mr. Fadi Aboud, Minister of Tourism of Lebanon, representatives of the Center for Spanish Cooperation, a number of influential Palestinian businessmen living in Spain, and numerous journalists.   Throughout dinner, speeches were given by Keefah Odeh, the Palestinian Ambassador to Spain, Elias Arja, PalTrade Board of Directors Member, and Sami Abu Dayya who spoke on behalf of the Incoming Tour Operators.


Various stakeholders met throughout the exhibition, corroborating the existence of Palestine on the world tourism map as a touristic destination. Palestine was promoted as an independent destination for tourists while creating direct network connections between the Palestinian private tourism sector and Spanish touristic companies in order to attract larger numbers of Spanish tourists. Also there was a great emphasis on the importance of staying in Palestinian cities and hotels.


The Palestinian participation was extensively featured in various European and international media. Promoting the participation of Palestine in this exhibition was an opportunity to highlight the Palestinian identity and heritage and encourage tourists to visit the Holy Land.


This roadshow was conducted under the Trade in Services component of the Trade Diversification Competitiveness Enhancement Program which is a project implemented by PalTrade in partnership with the Ministry of National Economy, and funded by the European Union.