Success Story: Gaza

The Agricultural Trade Mission to Dubai

 

The Palestine Trade Center (PalTrade), with support of Oxfam, organized a trade mission to Dubai, United Arab Emirates (UAE) in order to explore the UAE and gulf markets to better understand the market demand and ways to cover existing gaps through trade.  Five members of the private sector  representing leading agricultural cooperatives producers in Gaza as well as one marketing specialist from an agricultural company were selected to participate in the mission to Dubai. Dubai was identified as a preferable destination to market Palestinian agricultural produce. The mission consisted of numerous business to business meetings, promotional activities, and field visits.  The mission resulted in the delegation succeeding innumerous deal  where Palestinian vegetables and produce from Gaza have been imported to UAE.  A memorandum of understanding (MOU) was orchestrated by PalTrade with the Council of Palestinian businessmen in Dubai and Northern Emirates.  This MOU will promote mutual cooperation in support of Palestinian exports.

 

PalTrade services included providing the delegation with all logistic organizing including visa issuances, preparatory support in brochure,  Palestinian economy presentations, and pre-departure information guide to Dubai, and media coverage. 

 

Gaza Buy-Local Campaign

 

In early 2014, PalTrade led a promotional campaign with support of Oxfam to promote buying local products and raise awareness among the public on the need to minimize consuming imported products. This campaign resulted in many local companies currently using the “buy local seal” on many local products in the market. The campaign was based on the "leaky bucket concept" and was implemented into three phases, one month each. The first phase was a "teaser" phase to make the public more curious about the campaign, the second phase presented the problem with the local economy that consumes imported rather than local products and the third phase presented the solution for the problem and urged the public to consume more local products to minimize waste of financial resources and keep the wealth within the local economy. A base and end line study was implemented to measure the effect on the consumers before and after the campaign. The campaign was carefully designed and developed to address the target group with the right message and make the greatest impact. Promotional materials were developed by economic, marketing and media experts and the designs were developed by leading designers in the field. The motto and logo of the buy local campaign were a result of extensive consultations among a wide range of stakeholders. It was agreed that the buy local seal shall be used in later similar campaigns as well as on packages of local products.